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The label ‘cruelty-free‘ is often used as a marketing tool & unfortunately there are no legal regulations to support what should be an ethical stance. This means that whilst one company claims that their products are cruelty-free because there has been no animal testing at any stage of production, on the contrary, another brand can claim that their products are cruelty free, purely because the final product has not been tested on animals. This is why it’s important not to take ‘not tested on animal’ claims at face value. Many third parties offer this information, but I feel more comfortable contacting a company directly. In order to determine whether or not a brand is truly cruelty free, there are a number of questions which ought to be considered.
• Is the finished product tested on animals on behalf of the brand, the parent company, or an affiliate company or third party?
• Is the product tested on animals during production on behalf of the brand, the parent company, or an affiliate company or third party?
• Are the ingredients used within the product tested on animals on behalf of the brand, a parent company, or an affiliate company or third party?
• Does the brand; a parent company, or an affiliate company or third party sell the brands products in any region/country where animal testing is required by local laws?
What does cruelty-free mean?
[TRUTH] This is something to be hesitant of. A product can be labeled as ‘cruelty-free’ or not tested on animals if the finished product has not been tested on animals. It does not take into the consideration that at any stage of production individual ingredients may have been tested on animals.
The majority of animal testing occurs at the ingredients stage of production. A company can legally claim that they do not test on animals, if they themselves do not. However, the company may contract a third party to do the testing on their behalf – or the third party may do so without the brands consent.
For a product to be truly cruelty-free there must be NO animal testing during any phase of product development by the company; its laboratories, or ingredient suppliers.
Animal Friendly Shopping Tips
• Don’t give up – remember why you wanted to make the change
If you have any questions, please don’t hesitate to ask!
Thanks for reading